Managing social media is not an easy task. We have to find the right balance of real-time and automation. Which is to say that we cannot possibly be everywhere on social media at once, so we need to find the right tools to help us get things done. I’m going to start with my rule of thumb when it comes to scheduling or automating tasks:
Find where you need to be personal and be present. Where you don’t, automate.
Facebook tends to like things that are Facebook. People often refer to this as native. Facebook likes native videos, ones that are not linked in from Youtube but uploaded directly to Facebook. It also likes posts that are scheduled through Facebook itself.
If you didn’t know that you could schedule posts, don’t worry! I didn’t know that FOREVER. It’s a neat little trick that may make you kick yourself for not noticing. You can click the little arrow by the “Publish” button and you’ll get more options.
You can also schedule from within your Publishing Tools page. Two options! That’s a good place to see what’s working. (Clearly my recent posts have NOT been working…) The thing about Facebook algorithms is that you don’t always KNOW. You just have to TRY.
Or…you can just keep posting. At this point, my Facebook group is more important than my Facebook page to me. (Read more about Facebook groups and pages HERE.) But I still schedule things to keep my page alive. Sometimes they surprise me by doing well. Sometimes I grow in likes or interaction. Sometimes not. If you need a walk-through, here is a quick video tutorial on how to schedule Facebook posts to your page.
Here is the thing with Facebook pages or ANY social platform: you need to decide where your priorities are and spend most of your energy there. My main priorities are my podcast, live trainings, and the content I give my subscribers. Facebook group? Yes! Facebook page? Eh. I’m not going to abandon it, but I’m not going to put my weight or energy here. This is why working in batches to schedule content is super helpful.
The question you need to ask is this: What is your WHY? That will help you understand your priorities and where you should spend your time. Maybe it IS Facebook pages for you. Maybe it’s Twitter. Maybe it’s your blog. Maybe it’s writing your book. You need to find those places that are THE places and be present THERE. Be present when and where it matters. Reply to tweets. Thank people for shares. Respond to comments.
Decide where you really must be present in your brand and automate the rest.
I use Hootsuite for Twitter and you CAN schedule Facebook posts (to your profile & page). You can also use Post Planner or Edgar to schedule Facebook for you. As I said in the beginning, using another scheduler risks a potential loss in reach. Or not. You won’t know what works for YOU until you try it and see how it performs on your page.
There is not simply one way to do social media. There is not simply ONE way to schedule a Facebook post. Try things. See what works for you based on analytics.
But underneath it all, you need to make sure you are doing what make sense for your overall strategy. If you don’t have time to schedule natively in Facebook, you can choose to either NOT post or post through a secondary app like Hootsuite or Post Planner. What works for one person may not work for all and what works for someone else may not work for you. This is the reason I’m always coming back to the WHY.
Do YOU schedule Facebook posts? Have you seen a good result? Share in the comments!