Pop quiz, hot shot! Building an online platform feels:
D. Harder than people say it should be.
If you answered C, here’s a high five! Now get on out of here. Shoo!
Actually, please don’t leave! I love platform-building too! BUT THAT WASN’T ALWAYS THE CASE. I used to feel overwhelmed, exhausted, and frustrated.
It seemed like there was some magic secret everyone knew but me.
I struggled to build a platform in a way that didn’t feel icky. I hated the idea that I HAD to build one at all. Publishers say they would like to see 10,000 people on your email list for non-fiction queries. (Listen to this interview with a publishing insider to hear for yourself!) I just wanted to write great things and have people read them.
10,000 people still sounds so insane to me. I remember how hard I worked to get the first hundred people on my list.
I know what you’re thinking, because I thought it, too:
Isn’t writing a great blog good enough? (No.)
Isn’t writing great books good enough? (No.)
Isn’t content king? (Yes. But not if no one finds or reads your content.)
We are in the days where platform-building is accessible because of all the free social media tools like Twitter, Facebook, and Pinterest. That’s the upside. The downside is that it means you are expected to build your own platform. People talk like it’s easy. But so many people get weighed down by this idea and give up after a few attempts.
First I want to help you do is reframe the idea of platform. At its simplest, building a platform is using free tools to connect with your ideal readers. Everyone can agree: THAT SOUNDS AWESOME!
The moment I started thinking in that way is the moment I really started growing my list, my page views, and my opportunities. People began seeking me out for help with their platform and I found that I was able to help them grow their reach and their understanding of how they should be spending their time to accomplish their goals. I LOVE what I do.
Let me take a wild guess:
You have put in the hours and are STILL trying to figure out why you aren’t reaching your goals.
Or maybe you want to fast-track your results and jump ahead of the curve.
So how about we work together?
Spending money helps you grow faster. It takes your knowledge deeper and makes all the wheels turn more smoothly. My philosophy is to use ALL the free resources you can, but know when you need to make wise investments. (Find free resources from me at the bottom of this page!) Free resources are great. Paid courses and books are great. But working one-on-one is a full-on, all-in investment into yourself.
One of the things I do best is helping people move from Point A (where you are now) to Point B (where you want to be) by utilizing YOUR goals and actions that make sense for YOU.
I can help you see the big picture and help bring clarity to what you are currently doing and what you might do differently to achieve the goals you want in the method you want. According to my clients, I see into the heart of what they are all about and am able to provide specific help to get them where they want to go.
If you know it’s time to really INVEST in yourself (you’re so worth it!), we can take our relationship one step further.
ONE-ON-ONE COACHING PACKAGES
BASIC BOOST – $60
Are you lacking in budget, but still need help? I created this package for YOU. We will hop on a 30-minute call (Skype or phone) to talk about your current struggle. I will help you create an action plan to get you over that hurdle ASAP!
EMAIL BOOST – $150
Is your list stuck? Are your open rates dropping below 20%? I will sign up for your list, see how your forms & welcome series (or welcome email) works, and what you’re sending. You and I will get on the phone for a 30-minute call (Skype or phone) where I will give you specific feedback and we will develop an action plan to solve your email woes. You will get a written copy of the feedback & action plan. Let’s rock that list!
SOCIAL BOOST – $150
Social media can be such a pain. BUT IT DOESN’T HAVE TO BE. I will go through your social profiles, consider your content and goals, and come up with a written plan of action with suggested tools and apps to help social management. We will connect over Skype or phone for a 30-minute call where I will help you create a social media strategy that will meet your goals.
BLOG BOOST – $150
There are sidebars. And headers. And posts. And landing pages. Getting all of these moving parts to line up with the big picture of your goals can be overwhelming! But don’t stress– I will go through your blog’s parts and give written feedback to show you how the parts can serve the whole. In a 30-minute call (over Skype or phone) we will talk through an action plan that will leave you with a big-picture understanding of how to bring clarity and cohesion to all the parts of your blog.
COMPLETE BRAND BOOST – $375
This is me on my best game. It is personal. It is exclusive. It is comprehensive. You and I will talk about your goals, where you are now, what is holding you back, and where you want to go. It is the Blog, Email, and Social Boosts put together! (And if you do the math, it saves you $75 rather than buying each Boost separately.)
Then I will take an inventory of your blog, all your social media channels, and your email list. I will provide specific written feedback on what you can do that will help you achieve those specific goals. This includes things like writing style, branding images, utilizing social media channels better, and connecting with your target audience.
We will hop on the phone or Skype for a 60-minute call to discuss all of this and come up with an action plan. I will follow up and check in once a week through email for the next 30 days to see how you are moving along with your goals.
Interested in getting a boost for your brand? Fill out the fancy form below. (I’ll respond within 48 hours unless you hit me at a weird time. Like when I’m having a baby.)
Who am I to help?
Whatever your niche, goals, pageviews, or experience, I can help. I have worked with non-profit founders, fiction writers, Christian authors, food bloggers, faith bloggers, and more.
You don’t need generalized advice but someone that speaks to YOU. You need someone who will look at YOUR brand and help you formulate a strategy that will work for YOU, not someone else, using methods and ideas that feel right for YOU. This is where I thrive.
As far as my fancy resume info, here you go!
I’m a writer and blogger with an MFA from the University of North Carolina at Greensboro where I taught college-level composition and helped edit the Spring 2007 edition of The Greensboro Review. I have a handful of self-published books. I have been blogging for almost eight years, seriously for four. In 2015 I grew the pageviews on my personal blog by 80% from January to December. I also put on a virtual summit (The Profitable Blogging Summit) in 2016.
I made the top 25 list of Houston Social Media Power Influencers in 2016. I have spoken at Houston Social Media Breakfast, Blog Elevated, Houston Social Media Day, AdventureCon, and wrote a course for Collective Bias. In Fall of 2016 I will be speaking at BlogHer Food and Blog Elevated.
Through the Create If Writing podcast, I interview experts like Darren Rowse from Problogger, freelancer extraordinaire Paul Jarvis, email masters like Amy Lynn Andrews, publishers like Chad R. Allen, and blogging entrepreneurs like Holly Homer. I have also been featured on the Smarty Pants Podcast, the Boss Girl Creative Podcast, and have helped with content for the Sell More Books Show.
Not at a point to invest yet? Stick around! There is a ton of free for you.
I totally GET boot-strapping. I have done it and think it’s a good thing to do if you aren’t in as much of a hurry, literally have no budget to invest, or aren’t even sure exactly where you are or what your goals are. Here are some free resources I offer!
I am a huge proponent of free content, and so I offer a LOT of it. You can read the blog, listen to the podcast, take the Free Email course, or subscribe to get the weekly Quick Fix with links relevant to writing, blogging, and social media. Once you’re signed up, you’ll also hear about any of the live workshops I do. If you want to get a taste for my teaching style and sample some of my courses, I have the first modules FREE for The Foundation Series (a mini course about applying your why to your blog, email, images, and social media) and for Own Your List (my A to Z email course).