I’m going to get a little nerdy about something I’m totally obsessed with: ConvertKit. It’s my email service provider for things like the Quick Fix (are you subscribed?) and the way I created the Free Email Course. This post will outline why I switched to ConvertKit and the are affiliate links. Their affiliate program is one of the things I love. They sponsor the Create If Writing podcast, so if you want to get a free month, click HERE.
December is winding to a close and everyone seems to be picking a One Word for the next year. Sometimes, though, the one word that defines your year picks YOU. For me, 2015 was the year of EMAIL. I started getting nerdy about email: signing up for four service providers in one year (Mailchimp, Mad Mimi, Aweber, & ConvertKit). I launched the Free Email Course and Own Your List, my signature course about email.
Are you guys sick of me talking about email yet?
Hopefully not, because I’m not done yet! While I do plan to talk and write about other things this year, I am fully convinced that email should be the backbone of our blogs and our online platform. Period. So, yeah. I’ll always be talking email. At least a little. Now that I’ve been with ConvertKit for two or so months, I want to count down the top 5 reasons that I am glad I switched to ConvertKit and why you might want to switch too.
Top 5 Reasons I Switched to ConvertKit
1. Automation Tagging is a super detailed way to organize subscribers. Automation in ConvertKit allows me to have tags added when email subscribers do certain things. As an example, when someone buys a course from me, a tag is added to them so I can leave them out of any future emails about buying that course. I can do a poll to my subscribers asking them to click if they have a blog or if they don’t have a blog. When they click either choice (which would be a hyperlink to a more in-depth poll or a resource page, for example), a tag will be added that tells me if they have a blog or not. This helps me send targeted emails and know my subscribers better. It’s fancy and it’s fun! 2. Form Analytics On the main dashboard, you are greeted with a view of your signups as a whole in a bar graph. Each bar is broken down by color to show you how many people signed up from which form. Below this, you’ll see a little box for each form, showing the analytics for how many times it has been seen and how many signups you’ve gotten. This is really helpful to see what’s working well. You can also choose to send emails to people by which form they used to sign up.
3. Courses I don’t know of an email service provider that doesn’t have the option of autoresponders (or drip campaigns). ConvertKit calls these sequences and sets them up like mini courses. In fact, built into the setup is a suggested best practice for how long to wait between each email in the series and what should go in each email. This means that if you don’t know about sales funnels, you get a basic setup built in for you. Having used different ESPs to do autoresponders, ConvertKit makes this so much easier. For an example of how their email courses look using their sequences, try my Free Email Course.
4. Freebie Delivery I’m in a lot of blogging groups on Facebook and there is always a lot of discussion about how to deliver freebies and content upgrades. There are solutions in other email service providers, so it’s totally doable. But ConvertKit makes this process so streamlined by letting you upload your freebie or content upgrade right . And rather than a click to confirm button, you have a click to download button with your freebie RIGHT THERE. It’s simple and easy.
5. Money, Money, Money I know what you’re thinking: the cheapest plan (under 1000) starts at $29. How is money an issue? First of all, if you have multiple lists with Mailchimp and a few people are on a few lists, you are paying for each of those emails separately. EVEN IF IT IS THE SAME PERSON. So your costs could actually go down moving over because you aren’t paying for the same person two or three times. The other HUGE benefit is the affiliate program. Rather than getting a one-time commission, if someone signs up through your affiliate link, you get 30% of what they pay EVERY MONTH. Get a few affiliate sign ups and your email pays for itself. That’s pretty awesome.
Should You Switch to ConvertKit?
So, is ConvertKit right for you? Maybe. Maybe not. If you’re concerned primarily with cost, see my last point above. The monthly price comes in a little higher than Mailchimp, and if you get some affiliate sales, you can be set. Don’t let cost deter you. If you want to know your subscribers better, you can use the automation and tagging features to do this. If you want to create stellar autoresponders that are easy to manage and will help walk you through a simple sales funnel, you’ll find ConvertKit fantastic for this. If you want to track analytics on your signup forms, you got it. Oh, and I didn’t even mention the fact that you can create landing pages and signup boxes that pop up like the LeadBoxes from LeadPages. Oh, and all forms that show on the blog automatically size for mobile, desktop, or tablet, so no worries about a pop-up that takes over someone’s mobile view. I also LOVE the Facebook group that ConvertKit put together. It’s full of people taking email seriously and trying to figure out the best ways to use ConvertKit. If you don’t know how to do something, it’s a great place to ask. It’s also a great place to ask the CK developers for integrations you’d like to see in the future or give them suggestions for more features. AND THEY LISTEN.
Try a month free with my affiliate link so you can test out the features and see if it makes sense for YOU to switch! GET YOUR FREE MONTH HERE!
What’s your favorite feature from your email service provider? Which of these ConvertKit features would you get nerdy and excited about?