I love a good story. And I love a good SCARY story. You don’t have to be a scary story fan yourself to enjoy this episode where I interview Aaron Mahnke from Lore Podcast. (But you DEFINITELY want to be a scary story fan if you listen to Lore.) Aaron is a writer of scary stories himself. (Find his books HERE.) I love the story of how he came to create Lore. You can read it in his words on his blog, but the short of it is that he had been trying to created a freebie for his email list. In his words:
I believe people innately hunger for story. We enjoy a well-told, well-written tale. It allows us to escape for a moment and live in someone else’s world, a world where problems have solutions (most of the time) and things make sense (again, mostly). Story is in our DNA and it’s our legacy.
So much YES. A giant thanks to Marianne Tolosa from The Lipstick Campaign for recommending this podcast to me! Find Aaron on Twitter (as Lore and as himself Aaron), Instagram, the Lore Podcast website, or his author page. Buy his books HERE or subscribe to Lore HERE.
Listen to Create If Writing – Episode 015
My Favorite Quote:
“Sometimes folklore is paint on top of a just a messy human situation and we tell it through the lens of a fairy tale or scary story because humans really can’t be the monsters.”
- Aaron has been doing the self-publishing routes and Lore came out of Aaron creating a freebie for his email list.
- His journey in starting Lore, like so many stories I’ve heard, was sort of a happy accident, or an organic creation that sprung out of something his other work.
- Each podcast episode takes about 30 hours to create, start to finish.
- Reading out loud reveals how some words sound next to other words. <- This is great for editing the written word, not just spoken words!
- Aaron uses Evernote to save ideas, links, and photographs as he researches and prepares topics.
- The podcast has helped him to find the time to write because it has allowed him to be freed up from his other design work.
- To get his most recent novel finished, he committed to writing 2000 words a day and then wrote those words. Every. Day.
- Aaron is a plotter, not a pantser. Plotters tend to more comprehensively outline and plan things out while pantsers traditionally write by the seat of their pants. (Let me know in the comments which YOU are!)
- Lore was NOT started as a way to market books, though it’s a very natural connection that makes sense. I think the difference is in the quality of Lore.
- In terms of podcast ads, he keeps to sponsors that make sense also with the podcast itself and with the audience. He also puts them at the end to be less obtrusive to the content itself.
Want to Start a Podcast?
We talked about starting podcasts and the technical bits to that. If you are thinking about starting a podcast, I’ll be having a series here very soon, but here are some other links! (And I would HIGHLY recommend paying someone to edit. I’ve used Christopher Wright and he was affordable, fast, and did a GREAT job. It’s worth the money. Trust me.)
We talked about the different kinds of production and planning for podcasts. Aaron writes out a script and then reads it in a way that is very natural and not forced. For my interviews (and in the intros and outtros) I tend to write a few outline-y notes and then go off-the-cuff so it sounds more natural.
What I Want to Know from YOU
Do you listen to Lore & love scary stories like I do? (We can still be friends if you don’t.)
Are you a plotter or a pantser when it comes to writing? (I’m a pantser who sometimes plots.)