With so many social platforms and social media posts, it can be really difficult to know WHERE to be. Should you be on ALL platforms? Or choose one and really rock it? In this interview with Amy Schmittauer of Savvy Sexy Social, we talk about how to choose the best platform for YOU.
Listen to Create If Writing – Episode 032
A little about Amy: She is PHENOMENAL. I “met” Amy first on her podcast, Social Authority. She is most well known on her YouTube Channel, but also has a great blog and a fantastic presence on Blab and Periscope. Oh, and Twitter and also Twitter. To get a great sense of who Amy is, you can watch this video or just head over to the Savvy Sexy Social blog.
How to Choose the Best Platform for YOU
The best way to choose used to be answering a question like this: who is your audience and where do they hang out? That is a great question, but with platforms like Instagram having 400 million users, you know that your people ARE there. So the question is more like this:
- What are people talking about?
- How can you speak into the conversation in that platform’s context?
Answer questions of your target audience on the social platforms. Your goal determines the platform. Example: Twitter allows you to answer quickly and really to search and find people. YouTube has more of an archiving function, so content lives longer.
Start somewhere. NOT five social networks. You’ll be mediocre at best at one of them. Aim for absolutely crushing it on one platform.
Live streaming has a personal connection unlike anything else, so consider some of the newer opportunities like Blab, Periscope, or Facebook Live.
You can be personable without being an extrovert. Don’t feel like you have to be a certain type of person to be on video. You DO want to have a consistent brand in terms of how you present yourself in person AND online.
Amy’s START Series – This is the Pinterest one, but you can find the WHOLE series.
Amplify Summit – Sign up to hear me speak February 10th!
Consider the Cross Audiobook for Lent – Don’t worry. I’ll share all about the process later.
Up Your Email Engagement – live training with Kirsten of Sweet Tea LLC