Whether you are writing a blog or another form of content, a huge question you need to answer is this: Should you write for yourself or for your audience?
This week’s Create If Writing episode came from an email that Sarah Borgstede sent me (thanks, Sara!). Except, this was not HER question. I’ll share with you what she wrote and then I’ll address what I pulled from it. And I’ll also address her question a bit because it would be rude not to, right? Right.
Listen to Create If Writing – Episode 035
THIS topic would be awesome. The seasons or stages of blogging.
At first I just posted randomly, about myself. That was my “all about me” stage. Now I’ve got my editorial calendar and I’m doing the whole Pinterest thing. I consider this my “Pinterest” stage. I hear you on the sponsored posts. I’ve started to delve into that and am not thrilled and I don’t think my customers really like them either. I do need to make some income, though. I have a product: www.faithfulfinishlines.com. It does well but it’s a tremendous amount of work! I run it (a 7 week program) a couple times a year. I need to offer more smaller products to go along with it, or products that can be purchased anytime. Working on it. It’s all such a learning process.
[from a later email] I kept reading, “people don’t want to read about YOU. Write for the reader.” So I quit. But I miss writing like that and just being myself. My blog does well…I think it does well. I haven’t been blogging very long and I get 100,000 page views a month. And I do enjoy it. And it is me. But it’s not ME-me.
Help?! Is there a way to somehow do both and not lose this good thing I have going here? I thought I was all set with my blog goals and vision and now I feel confused.
How I LOVED this email back and forth that we had going! (Ps- if you are NOT signed up to my email, you are missing this very back and forth. Sign up HERE.) I think this is a great topic and one that I’ve come back to many times. Because this isn’t an answer once and be done kind of question. This is a constant finding-the-balance and toeing-the-line kind of issue.