Want to grow your book sales and turn readers into raving fans? Need some direction but without the overwhelm?
Create If Workshops are 1-2 hour classes packed with information and a Q&A time. All past workshops from 2020 are available for purchase. Want to save $100 and get TEN workshops? Purchase ALL workshops HERE.
Workshops available for purchase
Consider each of these like a mini course teaching you about a specific thing with actionable advice and often a few extras to help you really GET IT. Not too long. Not too pricey. No BS. Just what you need to help you take steps forward.
WRITING KILLER AD COPY AND BLURBS – $49
We’re writers… but writing blurbs and ad copy is SO DANG HARD. We’ll get over that mental block and leave you feeling like you can write this kind of copy in your sleep. Okay, maybe not. But you will walk away with some tools to help you write better blurbs and ad copy to sell more books!
Date: Tuesday, October 20 – 8pm CST
Can’t attend live? No worries! This 90-minute workshop comes with the free replay PLUS as a bonus, you’ll receive my workshop on using the best metadata with keywords, series titles, subtitles, and more.
WHAT YOU’LL LEARN:
- How to write a great hook
- How to avoid common blurb mistakes
- What the key elements to a blurb are
- How to write ad copy that sells
This will address both fiction AND nonfiction!
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HOOKING READERS FROM YOUR FIRST CHAPTER – $49
Learn to write a first chapter that completely hooks your readers from the START. We’ll talk about different genre expectations as well as what things authors often get wrong, and how to drop breadcrumbs that keep curious readers turning pages, looking at real examples.
Date: Wednesday, September 23- 8pm CST
Can’t attend live? No worries! This 90-minute workshop includes full access to the replay as well as any bonus materials.
WHAT YOU’LL LEARN:
- How to write a GREAT first line
- How much back story you should include and how to work it in
- Common mistakes authors make
- How to make sure you’ve got the right readers from page one
- The most important things you can’t forget to do
OPTIONAL ADD-ON: FIRST CHAPTER CRITIQUE- $60 (normally $99)
Want some eyeballs on your first chapter? I’ve got my MFA in fiction and have been through countless workshops. I read across many genres and would love to help you get this first chapter RIGHT. You’ll send me a first chapter (up to 3k words) and receive a written critique with suggestions on how to tighten up that first chapter and hook those readers!
Turnaround time is 7-14 days, depending on the number of people who sign up.
***Please put your best email and that you’re purchasing the first-chapter critique so I can contact you!***
NONFICTION BOOKS AND BUSINESS
INCLUDES: live workshop with Kirsten Oliphant and the Women in Publishing Summit’s Alexa Bigwarfe, plus bonus content on different kinds of revenue streams, how to choose your revenue streams, and how to identify your profitable idea.
WHAT YOU’LL LEARN:
- how to successfully host and leverage virtual summits & live events
- utilizing coaching and membership communities
- leveraging digital books to grow your email list
- creating services and offers around your nonfiction books
- the ways to build authority with your books
- setting up working funnels to build businesses
- how to create a sustainable business over time
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ENGAGING READERS THROUGH EMAIL
COST: $50
INCLUDES: workshop replay, email resource list, bonus videos: cleaning up your list, creating a welcome series, quick newsletter creation
WHAT YOU’LL LEARN:
- How to grow your list RIGHT NOW (fiction + nonfiction)
- What you can do to stand out in the inbox
- How to up open rates + engagement
- Why you’re making it harder than it is and how to stop
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WRITING TO MARKET
COST: $50
INCLUDES: workshop (~2 hours), live walkthrough of how to research the market, and a customizable spreadsheet for you to research categories
WHAT YOU’LL LEARN:
- Why write to market doesn’t mean what you think it means
- How writing to market helps your writing craft
- Identifying your market and doing the right kind of research
- Mistakes people make in trying to write to market
- Positioning your book correctly for launch
- And more!!
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BOOK LAUNCH STRATEGIES
INCLUDES: Live workshop (~2 hours), launch day checklist, and a curated list of helpful launch resources
- When do you start building things before launch?
- What is the best price for launching?
- How do you get the word out?
- How do you get reveiws?
- What can you do to build buzz?
- What DOESN’T work and wastes time/money?
- How do you have realistic expectations?
- What’s the difference between a fiction and non-fiction launch?
- What do you differently if you’re launching many books a year or a few?
- When should I run a sale or change my price?
- What are the different styles of launching?
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BUILDING AN AUTHOR PLATFORM
Cost: $50
Included: The hour and a half workshop and a worksheet to create your own author platform plan
What You’ll Learn:
- What are the basics you REALLY need for a successful author platform?
- What actually sells books and what wastes time?
- Which social media platforms should you use and why?
- How do you manage all the areas of your platform?
- How do you grow and find new readers?
- What about the differences between a fiction/nonfiction platform? Traditional vs indie publishing?
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Want to learn all the things for less money? Buy the full package of all ten 2020 workshops. Get all ten for the price of eight!
SAVE $100 BY PURCHASING ALL TEN WORKSHOPS!
Want a sample to see what the trainings are like?
WATCH FOR FREE THE CREATING IN THE TIME OF CHAOS
Get a taste for my style with this free bonus workshop I did in March. This is shorter than my paid workshops, which also include a time of Q&A. This will give you a feel for my style.
UPCOMING CLASSES:
YOUR AUTHOR EMAIL LIST
The key to author platform is email. This will be a deep-dive into what you need to know about using the most important tool in your arsenal. Learn advanced growth strategies and more.
- How do you grow your email list?
- What kind of content should you send?
- How do you manage newsletter swaps?
- How can I use my email list effectively as an author?
LONG-TERM MARKETING STRATEGIES
You’ve got a few books out and you’re past the initial launch period. Learn how to keep that book selling and how to sell your backlist as well.
- What do you do after your initial launch period?
- How can you manage new books and also the backlist?
- What can you do in each book to help with sales of the next books?
- How can you formulate a marketing plan over a 6-12 month period?
ADVERTISING
You need to learn where to put your money to sell books. Period. You’ll learn some of the different kinds of advertising, how to effectively set up and test ads, and some tips and tricks to sell books for the least amount of money?
- Should I be using Amazon or Facebook to advertise?
- Does genre matter in terms of which advertising I use?
- How can I utilize the promotional sites like Robin Reads or Bookbub?
- What is the best way to test an ad on Facebook?
- How do you track what’s working and what isn’t?
Kirsten Oliphant has her MFA in creative writing and has published over a dozen books in various genres from nonfiction to romance. For five years, she has hosted the Create If Writing podcast, which has been named one of the best writing podcasts by Writer’s Digest and The Write Life, among others. She has spoken about writing, marketing, and growing your email list at events like Social Media Day, BlogHer Food, Mediavine Publishers Conference, HBU Writer’s Conference, Podcast Movement, and Blog Elevated. She has been named one of the top 25 Social Media Power Influencers in Houston for multiple years.
