“Email Newsletter” is such a gross term. Can we retire it already? I like to refer to a more personal blogger email as Personal Style and the kind of emails that are full of resources, tips, and links as Value Based. The only problem is people know generally what you mean by email newsletter. Sigh.
While it may sound boring, there are some really fantastic Value Based email newsletters you should subscribe to. Like now. These are my personal favorites and ones that I look forward to opening each and every week! It’s a great way to stay informed without having to keep up all by yourself.
Email Newsletters You Should Subscribe To
The Useletter by Amy Lynn Andrews
This has long been one of my favorites. It arrives on Saturday mornings and I typically read on my phone in bed. It’s succinct, filled with great new things I often haven’t heard of, and I love Amy’s curiosity, which I feel drives much of her blog and online presence. Sign up HERE.
Sound Bites by Sugar Rae
Rae Hoffman is a rockstar in the SEO world. Her weekly email sometimes goes over my head, but she breaks down each tip in terms of which level of person it will reach. It doesn’t hurt my feelings that I’m typically in her “All” or “Beginner” category. I even love reading the more advanced tips even if they are not in my league. Sign up HERE.
The Big Idea by Debi Stangeland
On Fridays, Debi sends out The Big Idea, an email that contains links to articles you need to read. She also features a community member each week and shares more personal stuff at the end of the email. She’s definitely got her finger on the pulse of the blogging and social media front. Sign up HERE.
The Quick Fix by…me
Every week on Thursdays I send out a brief email with the resources I’m digging that week. If you want to stay apprised on changes to algorithms, get info on new apps, and find inspiring reads, the Quick Fix is for you. Did I mention I answer all replies? So each week I get to know my peeps better when they answer my Question of the Week. It’s one of my favorite things. Sign up HERE.
Hot Pod by Nick Quah
If you want to get podcasting news on the weekly, Nick’s email focuses mostly on the podcasts coming out from bigger networks, not so much the indies like me. If you want to know what’s going on in the podcasting world, this one is for you. Sign up HERE.
Pod to Pod
If you want to know what’s up with podcasting, but more in the indie sphere, here’s an alternative to the Hot Pod. Sign up HERE.
Non-Weekly Emails You Should Subscribe To
These awesome people don’t send emails at a set time each week, but whenever they come, you’ll be glad.
By Regina
Regina doesn’t send on the regular, but when I see her name in the inbox, I know it’s GOOD. She doesn’t mess around and either has some kind of phenomenal free training or a story and business tips that you will be glad you read. Sign up HERE.
Jane Friedman
This is for all the writers out there. Jane has a few choices: her RSS (which is one of the only RSS feeds I subscribe to) or The Electric Speed which is once or twice a month. You’ll get writing tips and insider info from the publishing world. I like that she isn’t firmly in either the trad pub or indie arena. You’ll get news on BOTH. Sign up HERE.
Amy Schmittauer
I’ve long been a fan of Amy from Savvy Sexy Social and she is now sending out a mostly-weekly email called The List. She has been a speaker at huge conferences (like Social Media Marketing World) and has a wealth of knowledge. I love the great tips and resources she includes in The List! Sign up HERE.
Paid Email You Should Subscribe To
I’ve only got one here, since I only pay for one. But this one is worth it for writers and authors!
The Hot Sheet from Jane Friedman and Porter Anderson
This is for writing and publishing nerds like me. At $60/year, it’s a bargain. You’ll get the real inside scoop and hear things before anyone else does. Sign up HERE.
What You Can Learn from These Email Newsletters
Have a Landing Page.
You should have a page on your site dedicated to your email signup. That is, if it’s an important part of your strategy. (If it’s not–yet–take my free email course or check my under $5 book called Email Lists Made Easy for Writers and Bloggers.) This makes it easy for you to send a link to people or to create social media shares right to that page. That doesn’t mean it should ONLY be there, but a landing page is a must.
Be Consistent.
I love the weekly emails. I know which ones come on which days and I get all excited to read them. It’s a really great thing to look forward to and helps sets expectations with your readers. Those MATTER. More than you think.
Be VALUABLE.
Some of my favorite people don’t write a consistent weekly. That’s cool too. Because their NAME is synonymous with VALUE. When I see their names, I know I want to open immediately. Whether you have one day every week or send a random day once a month, make sure those emails are full of rich content for your readers.
I’m clearly a huge email fan. Want to learn more about email? Check out these posts too!
- How to Write an Email Newsletter People Want to Read
- Why I Switched to ConvertKit and You Should Too
- Building a Lasting Audience Mindset
- Why I Hate Your RSS Feed
And if you really want to take a deep dive (that will also be fun even), check out my book Email Lists Made Easy for Writers & Bloggers. Email isn’t easy. But it can be easier.
I’m dying to know: what are YOUR top picks for emails that you should subscribe to? Leave them in the comments!
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