This post is all about Pinterest for podcasters. Why podcasters? I keep hearing the conversations and questions from podcasters who don’t use or simply dismiss Pinterest. If you aren’t a podcaster, never fear! You’ll still get some great tips and takeaways for how this platform can work for you. But podcasters, I’m writing this with YOU in mind!
Listen to Pinterest for Podcasters
Many people are under the impression that Pinterest is the kind of site where you hang out to learn about DIY, tasty recipes, or home decor. I rarely (if ever) read or hear of people talking about Pinterest for podcasters. Twitter and Facebook tend to be the more favored social platforms.
But those who use Pinterest for promotion know that Pinterest is perhaps THE most powerful platform for promotion.
Why? Unlike both Twitter and Facebook where links have a shelf life of a few minutes to a few hours, Pinterest has legs. Long ones.
I am constantly getting traffic from Pinterest. EVEN FROM THINGS I PINNED A YEAR AGO. Yes, you read that right: Posts I shared one time a year ago bring daily traffic to my blog from Pinterest. LOTS of traffic.
Pinterest is a marathon, not a sprint. It is not really a social network so much as a search engine. Contrary to popular belief, it is NOT just for moms hanging out at home wanting to cook great meals and redecorate their homes.
No matter what your podcast niche, there ARE people pinning and sharing that kind of content on Pinterest. With the potential for mad traffic that keeps on going (and going and going), you have the potential to broaden the reach of your podcast.
You ready? Let’s get to it!
Pinterest for Podcasters
Set Up Your Account
This seems pretty basic as you basically need an email and password to set up your Pinterest account. BUT there are a few important parts to setting up an effective account! (I’m moving really quickly through the setup process here, but have a much more in-depth post about Pinterest on Jane Friedman’s blog.)
Set up a business account. Nope, this isn’t scary and it changes NOTHING if you already have a personal account. It looks the same and feels the same with the added bonus of getting all the analytics your heart could desire. Learn to set up your Pinterest Business account.
Get rich pins. You’ll know rich pins when you see them. They look more official with all the info from the site itself right on the pin. People pin these more frequently because they know they are actually validated. Follow this tutorial to set up rich pins with Yoast. On blogger? Try this setup for rich pins.
Write great keyword descriptions. Pinterest is less social and more search. This means that you’ll want to use effective and relevant keywords in your descriptions. This means your profile, your boards, and your pins themselves. This doesn’t mean keyword stuffing (repeating the same words again and again) but rather using the words that people might search for NATURALLY within your descriptions.
Have a board for your site & podcast. Create boards that are for your target audience. If you want to have other, less relevant to your podcast or business boards, you can always make them secret boards or (if you want more to manage) have a separate personal account. I just keep my board secret. Your first board or boards should be YOUR content. This means name one after your podcast or your website, use the correct label for the kind of board it is, and a description with great keywords. Every time you do a new post or episode, pin to that board or boards.
Set Up Your Site
On your site side, you will want to do a few things to be Pinterest-friendly. These things make it more likely that people will share your images on Pinterest.
Have your site verified. This basically means your site fully connects to Pinterest. It will make sure you’re getting the correct analytics. Use this simple tutorial to verify your site in a few minutes.
Install the Save It Button for Pinterest. Most people have social shares on their site, typically at the top or bottom of each post or floating along the side. The Save It (formerly Pin It) button will hover over each image, encouraging your readers to keep the juice going by pinning your images. Learn how to install the hovering button in this post.
Creating Pinnable Images
Create Pinterest-styled images. It takes a few more minutes, but I create several images for each set of show notes. I have my normal thumbnail for the podcast, a horizontal image standard for each episode with my guest for that week, and then an image that is geared toward Pinterest. Take a few minutes to search around Pinterest for keywords related to your podcast topic. What catches your eye? I’m dealing with writing, social media, and online platform, so I tend to grab pictures from Pixabay or use my own stock photos. The typical podcast image may not perform as well on Pinterest as it would on other platforms. It’s worth the time to consider how you might make images that would be more suited. Here you can see a few images that I used for the same set of show notes.
Size images for Pinterest. Social media platforms love to mess with us by having different optimal sizes. On Facebook and Twitter, this is often a horizontal image. On Pinterest, you need a long and lovely image. The optimal sizing is 735 x 1102 pixels. I typically use more like 800 x 1200 because it suits the width of my blog better, and really longer is better. (Once you pass around 1400, Pinterest will clip the image and it won’t all be visible. Play around with the size that goes best with your blog.) I use Picmonkey or Canva (both have free or paid versions) to create my vertical images. Here is a brief Picmonkey tutorial.
Replace IMG 3002 with how-to-grow-your-email-list as the name. Then in the alt tag field, you will want to write out a description that will help you get pinned on Pinterest. When people click to pin an image, the alt tag automatically fills in the description on Pinterest. That may be something like: “This interview with Kirsten Oliphant will teach you how to grow your email list without breaking your budget.” See how the phrase is the same? That’s called a long-tail keyword and will help your image appear in search. Do this with every image on your blog. Starting NOW.
Hide images if you need to. For some people, a giant image disrupts the feel of the post. You can always hide the long images in your post. (Read how to hide vertical Pinterest images in a post!)
Writing Killer Show Notes
This is the place where I feel like podcasters really can learn to shine. Since I was a blogger before I was a podcaster, I write posts that are full of great content, images, and keywords. If you are dialing in your show notes, you will not find much success on Pinterest. Instead, try to beef them up and make the show notes content that will stand on their own rather than a supplemental afterthought.
Don’t rely solely on transcriptions. Transcriptions are great for some people and for enrichening your post with SEO juice from long-form content and keywords, but most people don’t want to read them. Pinterest users especially are not going to be thrilled to click over and find a simple transcript. If you want to use a transcript, consider writing out content before the transcript so that the post has some value in and of itself.
Don’t be afraid to repeat yourself. I have a lot of listeners to my podcast who don’t read show notes. I also have a lot of followers who read and almost never listen to the podcast. Why? They just aren’t podcast listeners. I’d love to convert them, each and every one, but some people just don’t get it. So I write out show notes that follow the arc and the details of the show fully.
By creating rich show notes that resemble more of a blog post than traditional show notes, you may be able to reach a new audienc. Maybe you can convert them to listeners and maybe not. You can for SURE work on getting them both kinds of audience members (listeners and readers) on your email list. If they love you, they will follow what you’re doing using the medium they prefer. Don’t turn off non-listeners.
Make listening easy in the post. I love the custom player from Libsyn (which you can see at the top of this post). It’s pretty and effective. Some people listen to my podcast solely in the posts themselves. Libsyn also has the ability to push your podcast to YouTube, where it will be a sort of static video showing your cover art and playing the audio. You could embed this YouTube video in your post for a bigger, more noticeable way to listen. Give people options and make it EASY. Don’t make them leave your site to listen. You are more likely to hook new listeners and maybe even first time podcast newbies this way.
Make subscribing easy in the post. Definitely make listening possible right in the post, but don’t forget to link out where you want people to subscribe or leave a review.
Have a call to action. Want subscribers to the podcast? Reviews? Comments? People who will sign up for your email list? Make sure you have one strong call to action at the end of every post.
Pinterest (like most platforms) is pushing video. Video currently looks weird on Pinterest because it doesn’t appear like the other long pins, but because Pinterest is focusing on it and promoting its use, this is a great feature to use. People can view videos right in Pinterest, which means that people have a chance to hear your voice and get hooked right then and there, even if you aren’t doing video podcasts.
If you are using Libsyn, you can make YouTube a destination. This creates a video with a static thumbnail image from your show in YouTube. (As with any video, you could go change the thumbnail image to an image of you and your guest if you have one!) and then pin each video to Pinterest. These could go on your main podcast or blog board, or their own separate board that’s all video.
This is my next step and I’m excited to see how this might impact listens and discovery!
Tools to Simplify Pinterest
Pinterest is the fastest and easiest of the social platforms for me because IT ISN’T SOCIAL. Introverts, get excited! This is your platform! You don’t have to talk! For me, this looks like creating my show notes, creating an image in under 10 minutes (see video above), hitting publish, and clicking Pin. The end.
To achieve the results I talked about earlier, I just used Pinterest itself. No fancy schedules or plan. I recently bumped up my Pinterest game and now schedule repins, so here are a few tools if you want to make this platform even simpler. (Many other schedulers are now offering Pinterest, but I prefer the Pinterest-specific ones.)
Board Booster. The best feature that most people use is the looping feature, where BB will keep repinning the pins you choose to different boards to keep them active and visible. You can try 100 pins for free to get a feel and plans start at $5/month. I’m an affiliate, so this is my affiliate link to try Board Booster!
Tailwind. This is my favorite because of the killer analytics (which blow Pinterest’s out of the water) and the easy scheduling. It’s pretty, drag, and drop, and takes moments to set up pins to multiple boards. Sign up with my affiliate link and get $15 credit. (It runs $9.99 a month.)
Ahalogy. This is a free pin scheduler that plays nice with Pinterest. As in, it is Pinterest approved. Sometimes there is a waiting list, but you can sign up here if you are interested in trying it out! Sign up here to get started.
Hire a Pinner! There are many virtual assistants who know Pinterest well and will happily work for you, pinning and scheduling your content. I work with a friend, Kelley Grant from Pinning Partners, on my board booster and she also has a great free Pinterest email course if you want to learn more!
- She Podcasts
- The Feed
- Pinterest for Authors (because apparently I like to write about Pinterest for specific groups)
I hope that this posts has helped you consider Pinterest for podcasters. (And if you’re not a podcaster, it should still give you some best practices for the platform!) If you are not using Pinterest, you are missing out on a massive and lasting traffic source.
Questions? Comments? Tips? Leave me a comment! Let’s talk Pinterest. (You can follow me here.)