I’m starting a new series! It’s called Social Media Mondays and I promise that I will mostly post every Monday about something social media. My hope is to give some kind of actionable tip or share other great resources! Today I’m going to talk you through two ways to hide vertical images for Pinterest in your blog post.
Why do you need vertical images in your blog post? And why would you want to hide them?
Great questions! I wrote a post for Jane Friedman last week about Pinterest for Authors, so if you want to know the best practices, you should check out that post. (It gives a step-by-step on getting started with things like rich pins, getting verified, and using alt tags with keywords.) As I mention in that post, vertical images are king on Pinterest. (A big thank you to Kathy from Penney Lane for teaching me that way back in the day when I was just starting to use the platform!) The first step to success in social media is to know the rules of each platform. On Pinterest, you need vertical images. Period.
I love vertical images, but I also think that horizontal images look better, especially on my small computer screen. Some people keep a horizontal vibe or have an RSS set up through email where those images obliterate or slow things down. Maybe you just want to be difficult. Whatever the reason, here are three ways to hide vertical images for Pinterest in your blog post.
Note: Some of these are ways to create a vertical image for your post OUTSIDE of your post, so it’s not technically hidden but not actually there. The overall point here is to create Pin-worthy images that aren’t clogging your blog, whether you hide the image in the post or not.
1. Upload the Image from Your Computer and Add the URL.
I had almost forgotten about this method, which I haven’t used since my early Pinterest days. When you are in Pinterest, there is a plus sign over to the right by your profile photo. Click it and a dropdown menu appears. Click the Upload from a Computer option and choose an image. Then choose a board to pin it to and click pin.
DON’T STOP THERE. That gives a pin with no description that leads to exactly nowhere. Click on your profile and then on Pins just under your description. It will pull up your most recent pins. Click the one you just uploaded from your computer and then click edit to add a great description with keywords and the web address.
The downside to this method is that if someone else pins from your site, they still will not get the vertical image you want. If that person ONLY pins vertical images (that would be ME), then you might lose a pin. Or you could have someone pin a non-Pinterest-friendly image, which may not perform well. This leads to option number two!
Tip: Always pin to a particular post, not a general website. If you are reading a blog on its home page and pin from there, the next time the blog updates, that post gets pushed down, so when people click the pin, they will not find what they are looking for!
2. Use Code to Hide the Image in Your Post.
I love this tip from Pinch of Yum. With a few lines of code, you can hide the image altogether in your post. But when people click to pin from the post, the lovely vertical image will show up as one of the options. They go into a longer tutorial complete with video if you need it, or if you’re comfortable, you can skip down to get the code at the bottom of the post.
I use this method a lot! The downside is that you have to remember the code or search “Pinch of Yum Hide Vertical Image” in google every few days. Not a big deal, right?
Tip: After you have pinned your fantastic vertical image, get the URL for that particular pin. Go back to your blog post and add that pin URL to your image, so that if someone clicks the image (which people sometimes do), it will take them right to the pin. It’s like telling them exactly what you want to do with the image: PIN IT.
For those of you who don’t want vertical images, but want to see some traction from Pinterest, choose one of these two ways to hide the image from view in your post. Or…just be simple and have the full-size vertical images. Pinterest recommends at least 735 x 1102 pixels. I generally use 800 by somewhere between 1100 and 1200.
Need to know how to size images in Pinterest? Here’s a quick tutorial video on how to create a Pinterest-friendly image in Picmonkey.
Any questions? Any social media issues you’d like me to explore in this new series? Let me know in the comments!